JACQUELINE KAHANE FREEDMAN

DESIGN

A hallmark of my design work is "clarity". Unlike many of today's designers, I do not regard ambiguity and "visual clutter" as desirable, and I intentionally avoid both. As a designer, I feel that my primary responsibility is to understand what it is that the client needs. Goals must be clearly identified. "What is the message that is to be conveyed, and to whom is it being sent?" "Will this piece be held in the hands to be read up close, or should it Read More